Using Google Analytics with NetSuite will work just fine. It will track all the metrics and keywords you need.
However most people are spending a lot of money on pay per click advertising such as Google AdWords, Yahoo, Bing and other type of campaigns. They would like to see how much money they spent on a certain keyword and how much revenue it generated. That’s a good way to determine if the keyword is worth the price.
Google Analytics supports e-commerce tracking, but with the way NetSuite handles the data you just can’t do it. And people are looking for a solution to that.
The good news is that we have the solution, we tested it and it works perfectly. It’s also open source, so you can use it for free (as long as you keep the copyright notice), or hire us to do it for you at a very decent pricing if your scripting skills aren’t that good.
Citricle’s NetSuite/Google Analytics integration solution will track orders and their amounts, items (with price, quantity), keywords (organic or pay-per-click), referrer and everything else Google Analytics supports (such as how much revenue a specific keyword generated).
Now, you can invest only in the keywords that drive revenue and a favorable ROI.
Here’s how the left menu with this option will look like:
For more information go here.